A survey among the olive oil producers was conducted in order to assess the situation of the olive oil chain and identify the actual strength or weak points of the olive oil chain in Basilicata. The survey indicated that the olive growing is fundamentally characterized by a very fragmented supply, with a resultant low market penetration and a limited market power of the single producers. Oil production is still oriented to self consumption, and the oil production system is characterized by a low technology level, even if the mills are going through a slow but progressive technological update. Marketing opportunities are limited, also due to the small quantities of olive oil that the single producer can offer on the market, but there is the trend to move towards the use of marketing tools, such as PDO certification, that may valorize the typicality and the quality of the product.

The Olive Oil Chain in the Basilicata Region

PIETRAFESA, Angiolina;FAVATI, Fabio;GALGANO, Fernanda;D'ANTUONO, Isabella
2006

Abstract

A survey among the olive oil producers was conducted in order to assess the situation of the olive oil chain and identify the actual strength or weak points of the olive oil chain in Basilicata. The survey indicated that the olive growing is fundamentally characterized by a very fragmented supply, with a resultant low market penetration and a limited market power of the single producers. Oil production is still oriented to self consumption, and the oil production system is characterized by a low technology level, even if the mills are going through a slow but progressive technological update. Marketing opportunities are limited, also due to the small quantities of olive oil that the single producer can offer on the market, but there is the trend to move towards the use of marketing tools, such as PDO certification, that may valorize the typicality and the quality of the product.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11563/17075
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