Quality in marketing process and networking value co-creation: some evidences in hospitality industry

The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource-based theory, with specific attention to a particular branch and precisely how the “relational view” leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management.