Collective Action for Territorial Identity in Tourism: The Case Study of Two UNESCO Sites

An innovative approach not developed in management and valorisation of tourist destinations yet considers tourism heritage and related territorial identity as a common and brings attention to the implication of the logics of self-organised and self-governed collective action of the common theory applied to territorial governance. The analysis of two case studies of two UNESCO sites is developed: the Cilento, Vallo of Diano and Alburni National Park and the city of Venice. The first represents a case of territorial domain identity characterised by collaborative governance and the second is characterised by uncooperative governance. The theory of commons and self-governed collective action applied to the two cases contributes to the definition of new research pathways and suggests innovative management strategies.