Dimensions and practices of the collaborative relationships between cultural and creative organisations and business

According to the Open Innovation approach, collaborative relationships between cultural and creative organisations and business are consistently growing in the last few years. This paper first develops a typology of these relationships. Then, adopting a multiple case-study research method and using a selected sample of Italian manufacturing and services companies, these kinds of collaborative relationships are empirically investigated. Motivations, practices as well as factors enabling or hampering these collaborative relationships are identified and analyzed.