The e-marketplace in Business To Business applications allows enterprises to make economic transactions in a virtual marketplace. Often Small and Medium Enterprises (SMEs) do not participate to this potential opportunity because of some distrust as: the benefits of e-marketplace participation are not perceived clearly; SMEs doubt that e-marketplace fits the products offered. The possibility to evaluate the real value added by an e-marketplace can be a driving force to adopting e-marketplace for SMEs. The research proposes negotiation policies, customer’s tactics and coalition tools as a value added services in e-marketplaces. The e-marketplace scenario is a private neutral linear owned by a third part with catalogue based procurement actions. A Multi Agent System methodology is used to implement the architecture of the e-marketplace. Furthermore, the author proposes the use of discrete-event simulation to test the suggested methodologies and to evaluate the economic value of adopting the proposed negotiation and coalition tools in e-marketplaces. The simulations are conducted in a very dynamic environment and a proper statistical analysis is performed. The simulation results show that the proposed methodologies lead to benefits both for suppliers and customers.

Negotiation Policies and Coalition Tools in E-marketplace Environment

RENNA, PAOLO
2010-01-01

Abstract

The e-marketplace in Business To Business applications allows enterprises to make economic transactions in a virtual marketplace. Often Small and Medium Enterprises (SMEs) do not participate to this potential opportunity because of some distrust as: the benefits of e-marketplace participation are not perceived clearly; SMEs doubt that e-marketplace fits the products offered. The possibility to evaluate the real value added by an e-marketplace can be a driving force to adopting e-marketplace for SMEs. The research proposes negotiation policies, customer’s tactics and coalition tools as a value added services in e-marketplaces. The e-marketplace scenario is a private neutral linear owned by a third part with catalogue based procurement actions. A Multi Agent System methodology is used to implement the architecture of the e-marketplace. Furthermore, the author proposes the use of discrete-event simulation to test the suggested methodologies and to evaluate the economic value of adopting the proposed negotiation and coalition tools in e-marketplaces. The simulations are conducted in a very dynamic environment and a proper statistical analysis is performed. The simulation results show that the proposed methodologies lead to benefits both for suppliers and customers.
2010
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11563/6150
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 20
  • ???jsp.display-item.citation.isi??? 19
social impact