Co-thinking the Language of Vernacular Heritage through a Transdisciplinary Approach: Mapping, Regenerating and Creating

The research aims to analyse and valorise the material and immaterial heritage of vernacular architecture, with particular focus on Basilicata and its masserias as emblematic examples of deep-rooted and sustainable building knowledge. Through the mapping of traditional materials (such as raw earth, clay, wood and straw) and the study of construction and decorative elements, the work has developed a transdisciplinary methodology that combines architecture and design to support the creation of new design objects inspired by these elements. This approach interweaves digital innovation with the historical memory of techniques and traditions that define the identity of these places. The process was enriched by a comparison with similar contexts and realities, such as those in Spain, to explore parallels that contribute to a European perspective on the topic. In this vision, masserias, like other examples of vernacular architecture, are considered not only objects of physical restoration but also opportunities to narrate and enhance territorial identity through methodological strategies that combine design and architecture. These processes can activate dynamics of cultural, environmental, social and design sustainability, fostering new opportunities for interaction and promoting wide recognition.