Identifying Territorial Values for Tourism Development: The Case Study of Calabrian Greek Area

Specialized tourism based on investments for the construction of main attractors does not represent an effective generalized regeneration strategy for the recovery of European inland rural areas. Remarking on the expected results of national policies and the relative effectiveness of the investment in tourist carriers through the evaluation of case studies, this research argues that the hypothesis to invert abandonment trends through generalized tourism development strategies may not be considered a suitable option in the decision-making process. Instead, the paper proposes a territorial analysis structure that explores socio-ecological dimensions to build knowledge for sustainable strategic plans. The study identifies territorial values in abandoned settlements in Calabrian Greek Area (southern Italy), and presents a new scenario for tourism development that prioritizes investment in supporting local informal tourism welcoming systems as an alternative to large infrastructural investment. Such investment is expected to produce long-term benefits for resident communities in abandoned inland rural areas. The study concludes with general recommendations to improve tourism development policies in a place-based approach.