How to make decisions in an uncertain world. Heuristics, Biases and Risk Perception

From the seventies onward a large quantity of theoretical and empirical studies have investigated the heuristic principles and cognitive strategies that individuals use to deal with risky and uncertain situations. This research has shown how the explicative and predictive shortcomings of normative risk analysis depend in many respects on undervaluing the continuous interaction between the individual and the environment. There are factors that, day by day, represent significant obstacles to decision making.