This paper presents dissemination strategies and public archaeology practices developed within the PNRR framework (PP 4.1.3; D.1.1.11). The study focuses on methodological approaches, technological tools and community engagement activities implemented by the University of Basilicata. Through selected case studies (Abitare a Metaponto; FArch; Festivalia; Progetto Cersosimo), the research highlights the role of public archaeology as a bridge between academic research and society. The results demonstrate the effectiveness of integrated communication models combining traditional media, digital storytelling and experiential activities in situ, contributing to knowledge transfer, territorial development and audience engagement.
Comunicazione e disseminazione dei dati della ricerca. L'Archeologia pubblica come strumento di interazione e condivisione con la società civile.
Francesca Sogliani
2026-01-01
Abstract
This paper presents dissemination strategies and public archaeology practices developed within the PNRR framework (PP 4.1.3; D.1.1.11). The study focuses on methodological approaches, technological tools and community engagement activities implemented by the University of Basilicata. Through selected case studies (Abitare a Metaponto; FArch; Festivalia; Progetto Cersosimo), the research highlights the role of public archaeology as a bridge between academic research and society. The results demonstrate the effectiveness of integrated communication models combining traditional media, digital storytelling and experiential activities in situ, contributing to knowledge transfer, territorial development and audience engagement.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
