Tourism delivery – tourism toolkit in your place The case of Matera

The pandemic created a new world. This paper reflects on the consequences of the decrease of both tourism and over-tourism on heritage tourism sites. The United Nations World Tourism Organization defines over-tourism as the ‘impact of tourism on a destination, that excessively influences perceived quality of life of citizens and/or quality of visitors experiences in a negative way’ (2018), and defines strategies to limit visitors’ numbers. We describe a newly emergent phase called post-overtourism, a radical utopia where the tourism experience transits from the real world to a virtual one. We examine the consequences and suggest how to transform what we know of tourism experience.