The paper presents an application of the analytic hierarchy process (AHP) methodology to support the complex decision making process concerning with the development of causal models showing how organisational knowledge assets contribute to create company’s value. The research is grounded in the resource-based view of the firm, which argues that organisational resources are bundled together. This involves difficulties in understanding which are the most important knowledge assets and how they contribute to company’s performance improvements. The application of the AHP allows to assess the weights for setting the priorities among knowledge assets against the company’s performance targets. Adopting the AHP, the knowledge assets value creation map (KAVCM) is proposed as an approach to visualise and analyse the cause-and-effect relationships linking knowledge assets with company’s performance. This allows to understand how to lever and drive knowledge assets in order to sustain company’s value creation dynamics. The application of the KAVCM is, finally, tested by its application to the identification of the knowledge assets value drivers at the basis of NPD performance improvements within an Italian leader company operating in sofa industry.

Knowledge assets value creation map - Assessing knowledge assets value drivers using AHP

CARLUCCI, Daniela;SCHIUMA, Giovanni
2007-01-01

Abstract

The paper presents an application of the analytic hierarchy process (AHP) methodology to support the complex decision making process concerning with the development of causal models showing how organisational knowledge assets contribute to create company’s value. The research is grounded in the resource-based view of the firm, which argues that organisational resources are bundled together. This involves difficulties in understanding which are the most important knowledge assets and how they contribute to company’s performance improvements. The application of the AHP allows to assess the weights for setting the priorities among knowledge assets against the company’s performance targets. Adopting the AHP, the knowledge assets value creation map (KAVCM) is proposed as an approach to visualise and analyse the cause-and-effect relationships linking knowledge assets with company’s performance. This allows to understand how to lever and drive knowledge assets in order to sustain company’s value creation dynamics. The application of the KAVCM is, finally, tested by its application to the identification of the knowledge assets value drivers at the basis of NPD performance improvements within an Italian leader company operating in sofa industry.
2007
File in questo prodotto:
File Dimensione Formato  
ESWA_KAVCM.pdf

non disponibili

Tipologia: Documento in Post-print
Licenza: DRM non definito
Dimensione 446.58 kB
Formato Adobe PDF
446.58 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11563/24855
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 81
  • ???jsp.display-item.citation.isi??? 70
social impact